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Opel Adam
Client Objective
  • To digitally connect with the audience through their mobile devices.
  • To focus on style and individuality.
  • To make the South African market aware of the new Opel Adam’s arrival in SA.
  • To showcase the many customisable options that the new Opel Adam has available to the customer.
  • To create emotional connection with consumers.
Client Objective
  • To focus on style and individuality.
  • To make the South African market aware of the new Opel Adam’s arrival in SA.
  • To showcase the many customisable options that the new Opel Adam has available to the customer.
  • To create emotional connection with consumers.
  • To digitally connect with the audience through their mobile devices.
Overview

A mobile rich media advert for General Motors new car, the Opel Adam. This mobile ad would appear on the relevant websites, as a standard 320x50 digital banner.

However, unlike a standard online banner which clicks straight through to a website, this banner expands over the webpage and allows the user to interact with the brand straight from the advert.

The ad acts as a combination of a microsite and an interactive in-store brochure. It is also easy for the user to exit the ad and return to the site.

Overview

A mobile rich media advert for General Motors new car, the Opel Adam. This mobile ad would appear on the relevant websites, as a standard 320x50 digital banner.

However, unlike a standard online banner which clicks straight through to a website, this banner expands over the webpage and allows the user to interact with the brand straight from the advert.

The ad acts as a combination of a microsite and an interactive in-store brochure. It is also easy for the user to exit the ad and return to the site.

South African First
This ad unit, was a South African first, using a continuous scrolling feature to mimic a microsite, with separate interactive features on each page. It was built using cutting edge HTML5 technology, which allowed us to keep the expanded ad unit under 100kb- allowing it to load quickly, even in low bandwidth regions.

South African
First

This ad unit, was a South African first, using a continuous scrolling feature to mimic a microsite, with separate interactive features on each page. It was built using cutting edge HTML5 technology, which allowed us to keep the expanded ad unit under 100kb- allowing it to load quickly, even in low bandwidth regions.
Campaign Results
Impressions Served
2,034,216

(Total Number Of People
That Saw This Ad Unit)

Unit Engagement Rate
27.2%

(Global Automotive
Benchmark of 9.44%)

Ad Expansion Rate
0.70%

(Global Automotive
Benchmark of 0,67%)

Time on ad Unit
0:26

(Global Automotive
Benchmark of 12s)

Campaign
Results

Impressions Served
2,034,216
(Total Number of People That Saw This Ad Unit)
Unit Engagement Rate
27,2%
(Global Automotive Benchmark of 9,44%)
Ad Expansion Rate
0,70%
(Global Automotive Benchmark of 0,67%)
Time on Ad Unit
0:26 Sec
(Global Automotive Benchmark of 12s)