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MiWater

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Background

Purified water infused with trace elements creates a highly beneficial drink. These trace minerals come in the form of Fulvic Minerals, which are super carriers of various critical minerals, which can move up to 60 times their weight of minerals into the body’s cells.

MiWater Trace Mineral Black Water is a sugar and preservative-free way to boost your health every day.

Background

Purified water infused with trace elements creates a highly beneficial drink. These trace minerals come in the form of Fulvic Minerals, which are super carriers of various critical minerals, which can move up to 60 times their weight of minerals into the body’s cells.

MiWater Trace Mineral Black Water is a sugar and preservative-free way to boost your health every day.

Packaging

Tasked with designing the packaging for this ground-breaking product, we opted to let the black water do most of the work by keeping a minimal fresh design.

To illustrate the difference in the product range flavours- we changed the colours of the labels to create an instantly recognisable flavour range. The product range included Still (light blue), Lime & Coconut (Green) and Mango & Pineapple (yellow).

Packaging

Tasked with designing the packaging for this ground-breaking product, we opted to let the black water do most of the work by keeping a minimal fresh design.

To illustrate the difference in the product range flavours- we changed the colours of the labels to create an instantly recognisable flavour range. The product range included Still (light blue), Lime & Coconut (Green) and Mango & Pineapple (yellow).

Social Content
We designed numerous social media posts- all highlighting people in society who would be considered mavericks, renegades or adrenaline junkies. This is because MiWater positions itself as being an extraordinary drink for extraordinary people.

Social
Content

We designed numerous social media posts- all highlighting people in society who would be considered mavericks, renegades or adrenaline junkies. This is because MiWater positions itself as being an extraordinary drink for extraordinary people.
Corporate Identity
Tasked with creating the corporate identity- we wanted to distance the brand as far away from the existing water products in the South African market. Thus the corporate identity made use of outdoor lifestyle images contrasted with a large use of black, chunky text, bold colours and a grunge texture.

Corporate
Identity

Tasked with creating the corporate identity- we wanted to distance the brand as far away from the existing water products in the South African market. Thus the corporate identity made use of outdoor lifestyle images contrasted with a large use of black, chunky text, bold colours and a grunge texture.
Colour Selection
Primary Colours
CMYK: 64, 11, 0, 0
RGB: 1, 185, 255
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
Secondary Colours
CMYK: 64, 11, 0, 0
RGB: 1, 185, 255
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
CMYK: 13, 25, 99, 0
RGB: 225, 184, 40
CMYK: 48, 0, 74, 0
RGB: 138, 212, 113
Font Selection
Colour Selection
Primary Colours
CMYK: 64, 11, 0, 0
RGB: 1, 185, 255
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
Secondary Colours
CMYK: 64, 11, 0, 0
RGB: 1, 185, 255
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
CMYK: 13, 25, 99, 0
RGB: 225, 184, 40
CMYK: 48, 0, 74, 0
RGB: 138, 212, 113

Font
Selections