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Creative still an afterthought on mobile

Creative still an afterthought on mobile

During Loeries Creative Week, I attended the Mobile Marketing Association Forum and one of the things that really struck me was the fact that brands still need quite a lot of guidance when it comes to their digital spend. And they also need help with creative content...
Not all mobile campaigns are created equal

Not all mobile campaigns are created equal

The dramatic rise of mobile advertising is set to continue with growth in programmatic, search, social and video being driven by companies like Google, Facebook and Snap.  Although mobile ads often get a bad name – with reports of 60% of clicks on mobile banners...